‘The Hardest Thing I’ve Ever Done’: Noah Waisberg on Why Selling a Business Hurts, and How Zuva Aims to Fix It
LawSites (LawNext)
3w · 2 min
Five years ago, Noah Waisberg sold Kira Systems, the pioneering AI contract-analysis company he co-founded, to Litera.
Five years ago, Noah Waisberg sold Kira Systems, the pioneering AI contract-analysis company he co-founded, to Litera. Even though the deal itself went well, the experience of going through the sale was hard, Waisberg now says. But that experience provided the fuel that turned into his next business. As part of the sale, he kept a copy of the underlying Kira technology and about 30 of the company’s roughly 180 employees, and used them to launch Zuva.
Zuva started as an API-only company, but it has since turned its focus to the sell side of M&A. After interviewing some 200 dealmakers about the most painful parts of selling a business, Zuva built software to help sellers manage the flood of bidder questions. It also launched a tech-enabled diligence service that pairs Kira’s AI with experienced former Big Law associates. Zuva says the service delivers work product comparable to Big Law at a fraction of the cost.…
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