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Regulation
The Like Button Helped Social Media Put Profit Over People. We Can’t Let AI Do the Same.
Tech Policy Press
1mo · 7 min
A protester holds a 'Don't let AI take our future' placard during the demonstration by the group Pause AI outside Downing Street.
A protester holds a 'Don't let AI take our future' placard during the demonstration by the group Pause AI outside Downing Street. (Photo by Vuk Valcic / SOPA Images via AP)When Meta agreed to a $17 billion settlement in its historic social media addiction trial last month, I was excited to see one particular detail in its concession: Facebook and Instagram will stop showing minors their number of “likes.” Why do I care about the “like” button? Because I helped create it.As a young, optimistic engineer at Facebook, I hoped likes would be a way to connect with friends. But there’s a reason this well-intentioned feature went so wrong that it became a central piece of evidence in a child safety trial: economic misalignment. Addiction is more profitable than connection, so the button became a tool to capture our attention, drive unhealthy comparisons, and keep us obsessively refreshing our feeds for tiny hits of dopamine.Since those early days, my colleagues and I have warned of the damage profit-maximizing social media platforms cause. Now, I see a misaligned technology that’s becoming an even greater threat: AI.When people in my field discuss AI alignment, they generally focus on technical alignment: the disconnect between what we want, what we ask for, and what we actually get. Imagine asking for a clean house and getting a home flooded to the rafters with bleach.Technical alignment is critical. But even if AI does what we ask, what will we ask it to do? Whatever the economy…
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